Abstract digital artwork with flowing light lines in gold and blue on a black background.
Abstract digital image with flowing lines and curves in shades of black, dark blue, and gold.

Creative Direction that aims to create brand gravity

I’m a Creative Director with 20+ years’ experience building agencies, reviving brands, and delivering award-winning ideas across global markets. I combine strategy, storytelling, and AI-driven craft to give brands cultural gravity and staying power. I work with ambitious teams, founders, and businesses who want to build brands with gravity of their own. More >

Featured Work

A person with raised arms standing in front of bright lights, with text overlay of 'DEFECTED x TOSHIBA'.
Man with curly hair, glasses, and headphones playing a drum with a stick in a cellar or wine cellar with wooden barrels in the background.
A person holding a mirror in front of themselves, with a backdrop of a mountainous landscape and a colorful starry sky. The mirror reflects the person's upper body.
A tunnel decorated with greenery, vibrant flowers, and colorful lighting creating a fantasy garden scene.
A woman standing on a balcony of a beige building, looking out, with palm fronds partially covering the right side of the image.
Two women holding pink cocktails with rose petals, a bottle of Glendalough Irish gin on a table with green foliage background, and a plate of sliced vegetables.

Working together

In-house teams

I partner with brand teams to sharpen strategy, elevate creative, and deliver standout campaigns and brand refinement — with the option to integrate AI where it adds clarity and impact. More >

Abstract digital art with colorful, wispy light streaks in blue, red, and purple against a black background.
Colorful wisps of red and blue smoke swirling against a black background.

Agencies

I support agencies with senior creative direction, pitch firepower, and AI-enhanced ways of working that expand ideas and strengthen delivery. More >

Close-up image of glowing blue-green fiber optic strands in darkness.

Challenger brands

I help ambitious challengers shape positioning and magnetic storytelling — blending creativity and AI to punch above their budget and outshine bigger competitors. More >

Let’s work together.

mike@mikebeukes.com
+44 (0)7709 039 909