We made a beer to sell a brewery.
After many years of successful beer making, the owner of Garagista decided it was time to move on. But with Garagista being Garagista, we couldn’t do it through the normal methods. So, we made a beer to sell the brewery – For Sale Ale.
Awards won
Cannes Lions
Breakthrough on a budget - Shortlist
One Show
Direct marketing - Merit
Loeries (Creative)
Out of home - Gold
Packaging - Bronze
Media innovation - Finalist
Creative Circle (Creative)
Out of home - 1st place
Assegai Awards (Direct)
Physical direct marketing - Gold
Innovative solutions - Gold
The team
Agency: DUKE
Executive Creative Director: Mike Beukes
Creative Directors: Gareth Cohen | Andrew Ringrose | Liam Olding
Copywriters: Liam Olding | Mike Beukes
Art directors / designers: Andrew Ringrose | Brinké Stemmett
Client service: Boitumelo Phetla
Production company: Tin Toy | Dors
Year: 2018