Covid-19 cancelled the Jive Funny Festival. So, we made it the biggest one ever.
2020 saw loads of event cancellations. The Jive Funny Festival was one of them. So, instead of going out with a whimper, we put seven of the comedians from the festival to work to take a whole new format of the festival to the world, 5-seconds at a time. In the same duration of the festival, we increased the viewership from 20,000 to 1.3 million - increasing it by 65x. (With a budget of just £4,600).
Case study video
Some of the best 5-second jokes which were shared on social and appeared as 5-second Pre-roll ads on YouTube.
Awards
Loeries (Creative)
Live events - sponsorship - Finalist
Creative Circle (Creative)
Live - 3rd place
Bookmarks (Digital)
Social paid advertising - Finalist
Use of user generated content - Finalist
Smarties (mobile)
Influencer campaigns - Silver
Assegais (Direct)
Social media - Silver
New Generation Awards (Digital)
Integrated - Finalist
Team
Agency: DUKE | Positive Dialogue | Mark1
Executive Creative Director: Mike Beukes
Creative Directors: Gareth Cohen
Copywriters: Leon van Rooyen | Yaaseen Barnes | Rob van Vuuren | Dalin Oliver | Kagiso Mokgadi | Carl Webber | Ismail Moses | Arlene Peterson | Rene Stalmeester
Art directors / designers: Gareth Cohen | Saleem Naidoo | Sean Ravenhill | Phumle April
Client service: Alex Sydow | Tracy Jones | Kasheefa Meyer | Tyan Odendal, Marcolette Hellinger
Brand experiential director: Kelly Bryne
Campaign manager: Tayla Calcott | Dominique Barthus
Project manager: Chante de Villiers
Digital creative strategist: Chad Otto
Community manager: Melissa Griesel
Web developer: Anrich Vigus
Editor: Sean Ravenhill
Animation: Sean Ravenhill
Production company: Mark1
Year: 2020