Refreshing South Africa’s music scene with Hunters cider.

Hunters Cider is South Africa’s largest cider brand. The ‘Start Something’ creative platform aimed to mobilise people to get their side hustles going as a step towards achieving their real dreams. As part of this, we created a content series that told the origin stories of some of South Africa’s rising music stars, as a way to inspire aspiring musicians to get out there and make it happen.

Below are some of the films we created for the series.

The team

Agency: Mirum
Creative Director: Mike Beukes
Chief Creative Officer: Andrew Bloom
Agency Art Director: Natalie Vella

Film Production Company: Thread Productions
Director: Jon Savage
Producer: Carl Booysen
Post Production Facility: Thread Productions
Performance: Lebo ‘Shugasmakx’ Mothibe | Caleb | BlaqSlim | Nana Atta

Year: 2016