We gave people a taste of a baller lifestyle.
South Africans love football. But they’re not all that interested in the UEFA Champions League, which Pepsi is a sponsor of. So, we created the Win Like A Baller campaign. Because almost everyone is drawn by footballers lifestyles, even if they’re not that interested in football.
Awards won
Assegai Awards (Direct)
Social media platforms - Bronze
Mobile marketing - Bronze
Online campaigns - Leader
Bookmark Awards (Digital)
Paid search marketing - Finalist
Social media campaigns - Finalist
Digital media - Finalist
MMA SMARTIES Awards (Mobile)
Cross media - Bronze
Programmatic - Finalist
Mobile social - Finalist
Brand awareness - Finalist
Cross mobile integration - Finalist
The team
Agency: DUKE
Executive creative director: Mike Beukes
Creative director: Gareth Cohen
Copywriters; Gareth Cohen | Saleem Naidoo | Connor Newkirk
Designers: Saleem Naidoo | Gareth Cohen | Laura Wall | Dustin Ryan
Strategist: Steve Miller
Client services: Aileen Sauerman
Client: Avi Ramgovind
Community management: Melissa Griesel
Data analysis: Pricilla Rodrigues | Chad Otto
Developer: Dustin Ryan
Project management: Aileen Sauerman | Chad Otto | Yraney Ramjiawan | Shane Opie
Content strategy: Melissa Griesel
Media planners: Chad Otto, Joe Steyn-Begley, Priscilla Rodrigues
Post production company: Tin Toy
Editor: Justin Hess | Francois Conradie
Year: 2019