Inspiring Africa’s business leadership to Lead As One.

We created a single, continent-wide vision to help drive signups to YPO - the premium global organisation for CEOs. The campaign delivered a 115:1 ROI.

 

The full invitation video

 

Awards won

 

Assegai Awards (Direct)
Cross border campaign - Bronze

The team:

 

Agency: DUKE
Executive Creative Director: Mike Beukes
Creative Director: Andrew Ringrose
Art Directors | Designers: Andrew Ringrose | Brinké Stemmett | Saleem Naidoo
Copywriters: Mike Beukes | Connor Newkirk
Client service: Joanne von Maltitz
Production company: Motif
Director: Craig Parker
Producer: Jacques Bock

Year: 2017

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