Making debt as visible as it should be.
South Africa has one of the world’s worst debt problems. So much so that debt consolidation companies are big business. We created a hard-hitting campaign to drive awareness and signups.
We achieved a 54% increase in signups and a 33% in traffic.
The campaign launched with a TVC
Awards won
Assegai Awards (Direct)
Mass media - Bronze
The team
Agency: DUKE
Executive creative director: Mike Beukes | Iain Thomas
Art directors / designers: Andrew Ringrose
Copywriters: Iain Thomas
Client service: Aileen Sauerman
Client: Ian Wason
Agency producer: Caz Friedman
Production company: Carbon Films
Director: Bruno Bossi
Producer: Kirsten Clarence
Year: 2017