Using AI to sell predictive AI at Cannes.
BoldLens is a marketing analytics platform which uses predictive AI to give instant insights and action recommendations for brands’ marketing activity. We wanted to launch the platform to the world’s best marketers and what better place to do it than at Cannes’ Festival of Creativity when they’d be at their absolute highest concentration.
We knew AI and the risk to creative jobs was to be the hottest topic of conversation, so we created a social ad campaign which took an irreverent stab at the subject matter. And then used location-based targeting over the festival to get the most out of every pence of the tight budget. And yes, it’s all made using AI platforms (controlled by humans, because that’s obviously the future).
The social ad film
Our audience were brought to a landing page for a slightly more sober look at the platform, primarily through this sales video.
We also assisted the sales team with an upgraded sales deck for their resulting demos.
The team
Agency: Boldspace
Executive creative director: Mike Beukes
Creative director: Matt Weston
Art director: Yuko Kondo
Design director: Ndrew Poon
Creatives: Elliot Payne | Sophie Webster
Client service: George Jameson
Digital media: Greg McCann
Head of product: Dan Pillay
Social media: Nicole O’Neill | Elaine Murphy
Developer: Millan Lakhan
Sales: Sean-Taylor Williams
Production company: Boldspace
Director: Tom Franz
Year: 2023