Assorted print
Peninsula Schools Feeding Association
3 out of 4 children in South Africa go to school hungry every day. Without the right nourishment they can’t concentrate in class and battle to retain information. We created this poster as a way to help the Peninsula Schools Feeding Association raise funds to continue their good work. The poster appeared in areas frequented by affluent food shoppers.
Awards:
Best Ads on TV – Top 6 - Best of the Week
Credits:
Agency: DUKE
Executive Creative Director: Mike Beukes
Creative Director: Gareth Cohen
Art Director: Gareth Cohen, Brinke Stemmett, Saleem Naidoo
Illustrator: Brinke Stemmett
Copywriter: Mike Beukes
Client service: Michelle Becker
Year: 2020
Pasta Grandé
As part of a larger campaign, we wanted to inspire South Africans to bring their unique ingredients and flavours to the way they make pasta. This key visual appeared as print, poster and social posts.
Credits:
Agency: Duke
Executive Creative Director: Mike Beukes
Creative Director: Pieter Janse van Rensburg
Art Director: Pieter Janse van Rensburg
Copywriter: Mike Beukes
Photographer: Russell Smith
Client service: Aileen Sauerman
Year: 2019
Harley Davidson
This ad appeared in Johannesburg focused lifestyle magazines. Our aim was to launch the new Harley Davidson Roadster to a young, affluent and pretty hipster audience. Bike sales of the Roadster increased by 50% during the campaign period.
Credits:
Agency: Saatchi & Saatchi
Creative Director: Mike Beukes
Chief Creative Officer: Jonathan Beggs
Copywriter: Drew Murphy
Art Director: Jean-Luc Boulanger
Retoucher: Jean-Luc Boulanger
Client service: Jovana Harkhu
Year: 2016