We challenged Twitter to a game of ‘Would You Rather?’
Garagista asked us to create notoriety (versus sales) for their light lager which is called Bat Piss (obvs). With almost no budget, we challenged a world of beer enthusiasts and beyond to a one-day long game of ‘Would You Rather’.
Posters
Awards won
Loerie Awards (Creative)
Social media - Finalist
Writing for digital - Finalist
Writing for design - Finalist
Bookmark Awards (Digital)
Marketing copywriting - Finalist
Community management - Finalist
The team
Agency: DUKE
Executive Creative Director: Mike Beukes
Creative Directors: Jake Bester | Andrew Ringrose | Brinké Stemmett
Copywriters: Jake Bester | Iain Thomas | Mike Beukes
Art directors / designers: Andrew Ringrose | Brinké Stemmett
Photographer: Sacha Waldman
Illustrators: Andrew Ringrose | Brinké Stemmett
Social strategy: Justin Williams
Client service: Joanne von Maltitz | Summa Smith
Producer: Chantel Greene
Collaborator agencies: Platinum Seed
Year: 2017