Privacy Policy

Last updated: January 2026

Mike Beukes (“I”, “me”, “my”) is committed to protecting and respecting your privacy. This Privacy Policy explains how I collect, use, store, and protect personal data when you visit www.mikebeukes.com, engage with my services, or interact with any tools, assessments, or communications hosted on this site.

This policy is designed to comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who I Am

Data Controller:
Mike Beukes
Email: mike@mikebeukes.com

I am the data controller responsible for your personal data under this Privacy Policy.

2. What Data I Collect

I may collect and process the following types of personal data:

a) Information You Provide Directly

When you:

  • Complete a contact form

  • Subscribe to email updates or newsletters

  • Complete the AI Readiness Scorecard

  • Download content or request information

This may include:

  • Name

  • Email address

  • Company name

  • Role or job title

  • Responses to assessments or questionnaires

  • Any information you voluntarily include in messages or forms

b) Automatically Collected Data

When you visit the website, I may collect:

  • IP address

  • Browser type and version

  • Device type

  • Pages visited and time spent on site

  • Referral source

This data is collected via cookies and analytics tools (see Section 8).

3. How I Use Your Data

Your data is used only where there is a clear, lawful purpose. This includes:

  • Responding to enquiries or requests

  • Delivering email communications you have opted into

  • Providing AI Readiness Scorecard results and follow-up insights

  • Improving website performance and content relevance

  • Understanding audience needs and service demand

  • Maintaining the security and integrity of the site

I do not sell, rent, or trade personal data.

4. Legal Basis for Processing

Under UK GDPR, I rely on the following lawful bases:

  • Consent – where you opt in to email communications or submit information voluntarily

  • Legitimate interests – where processing is necessary for running my business and delivering services, provided it does not override your rights

  • Contractual necessity – where data is required to deliver requested services

  • Legal obligation – where required by law

You may withdraw consent at any time (see Section 7).

5. Data Storage & Third-Party Services

Your data is stored securely using trusted, industry-standard platforms:

Mailchimp

Used for email communications and campaign management.
Mailchimp complies with UK GDPR and maintains appropriate safeguards.

Airtable

Used to securely store assessment data, responses, and internal project information.
Access is restricted and protected by authentication controls.

Additional Processors

I may also use reputable service providers for:

  • Website hosting

  • Analytics

  • Form handling

All processors are required to meet appropriate data protection standards.

6. International Data Transfers

Some third-party services may process data outside the UK or EEA. Where this occurs, appropriate safeguards are in place, including:

  • Standard Contractual Clauses

  • UK adequacy regulations

  • Vendor compliance with recognised data protection frameworks

7. Your Rights

Under UK GDPR, you have the right to:

  • Access the personal data I hold about you

  • Request correction of inaccurate or incomplete data

  • Request deletion of your data (“right to be forgotten”)

  • Object to or restrict processing

  • Withdraw consent at any time

  • Request data portability

  • Lodge a complaint with the Information Commissioner’s Office (ICO)

To exercise any of these rights, contact: mike@mikebeukes.com

8. Cookies & Analytics

This website uses cookies to improve functionality and understand usage patterns.

Cookies may be used for:

  • Basic site functionality

  • Analytics and performance tracking

You can control or disable cookies via your browser settings. Blocking cookies may affect site functionality.

9. Data Retention

Personal data is retained only for as long as necessary to fulfil the purposes outlined in this policy, including:

  • Active communication or service delivery

  • Legal, accounting, or reporting requirements

Data is reviewed periodically and securely deleted when no longer required.

10. Security Measures

I take appropriate technical and organisational measures to protect personal data, including:

  • Secure access controls

  • Password protection and authentication

  • Limited access to sensitive information

  • Reputable, secure third-party platforms

No system is entirely risk-free, but I work to ensure data is handled responsibly and securely.

11. AI & Automated Processing

Data submitted through the AI Readiness Scorecard or similar tools is used to generate insights and recommendations.

  • No automated decisions with legal or significant effects are made without human oversight

  • Data is not used to train public AI models

  • Data is processed ethically, responsibly, and in service of improving creative and operational outcomes

12. Changes to This Policy

This Privacy Policy may be updated periodically. Any changes will be reflected on this page with an updated revision date.

13. Contact

If you have questions about this Privacy Policy or how your data is handled, please contact:

Mike Beukes
Email: mike@mikebeukes.com